White-label messaging/e-c..By Thomasvanwijk for I-nspire
Target group
Allthough it’s possible to divide the population of hospitals into many segments with their own needs and wishes, I believe this challenge is about ideas that improve the general experience for both patients, visitors and even staff.
Considerations
It’s easy to think of logic solutions to very specific cases. However I believe in this challenge we’re looking for an idea that has an influence on everyone in the hospital's population. You also want to be able to sell this idea to hospital execs. In order to enable these two objectives the following points have been taken into consideration.
Digital literacy
A hospital population exists of people from all ages, classes, eduction levels and interests. You’ve got young kids that practically grew up with computers, teenagers that spend days on social media, adults just used to emailing, and senior citizens who never touched a keyboard. Of course this is a very rough generalization. In fact there are many types of digital literacy on all levels. My argument is this: If mere access to social media is an important aspect of a patient’s life, they will bring the technology for enabling this with them or use whatever’s available to get there. Just put a computer with an internet connection and browser besides their beds. I think most modern hospitals in The Netherlands provide this service, or will in the near future. So providing access is not the unique selling point for the idea of this challenge. It’s in my opinion: improving the hospital experience in a personal, connected way using available technologies.
Being a patient
The second consideration is that people who need to be in a hospital generally have a serious medical reason for this. I don’t think this is the time to sell someone a ten day management or art course. Being in a hospital is about gaining good health and leaving asap. Of course some individual patients suffer a condition that gets boring. It’s something hospitals can help prevent, but it’s not their primary job. This challenge is about providing a general solution to improve the experience of all involved party’s. The majority of patients need to focus on their medical condition, not fun, games and education.
Cost efficiency and easy implementation
The third consideration is that this idea must appeal to the hospital, since they are buying it. This means it should have a broad use, easy means of implementation, and doesn’t cost too much. I’ve addressed the characteristics of the general hospital population in the previous two considerations. The easy means of implementations lies in the scope of this challenge by creating an online application for existing technology. Cost efficiency can be reached by choosing an idea that will actually generate income in some way. This way the improved experience can pay for itself and does not conflict with medical budgets.
Hospital branding
Hospitals are competing and need to consider their corporate image and reputation. It would be great to offer some kind of white-label product or service. Hospitals can use this to improve and strengthen their own brand name.
Goal
After establishing the target group and some important considerations, I’ve redefined the goal of this challenge: Improving the general experience of a hospital visit for both patients and visitors in a cost efficient manner, using existing technologies, while positively strengthening the hospital’s image.
The idea
My idea focuses on digitizing existing types of communication between patients and their families, friends or colleagues. It’s very common to send cards, flowers and gifts to hospital patients. Usually hospital reception and staff make sure these get delivered to the correct rooms. This practice is not part of a hospital’s core business and demands time otherwise spend on medical care. Of course emotional health and support are important during the recovery of a patient, but it’s not vital in most cases.
By offering a digital messaging service through the hospital’s website (their main information hub) outsiders can send simple messages and e-cards to the patient they know. This gets delivered instantly to their bedside computer. It’s shows a notification and when clicked the message or e-card reveals itself. The patient is instantly happier :-). The messages arrive spread through the day. No medical staff is involved in the procedure.
The system has these components:
Plus:
More
If you like this idea please contact me for further thoughts and discussions on the subject. This is just the basic concept. I’m could work on a complete business model and marketing strategy
Allthough it’s possible to divide the population of hospitals into many segments with their own needs and wishes, I believe this challenge is about ideas that improve the general experience for both patients, visitors and even staff.
Considerations
It’s easy to think of logic solutions to very specific cases. However I believe in this challenge we’re looking for an idea that has an influence on everyone in the hospital's population. You also want to be able to sell this idea to hospital execs. In order to enable these two objectives the following points have been taken into consideration.
Digital literacy
A hospital population exists of people from all ages, classes, eduction levels and interests. You’ve got young kids that practically grew up with computers, teenagers that spend days on social media, adults just used to emailing, and senior citizens who never touched a keyboard. Of course this is a very rough generalization. In fact there are many types of digital literacy on all levels. My argument is this: If mere access to social media is an important aspect of a patient’s life, they will bring the technology for enabling this with them or use whatever’s available to get there. Just put a computer with an internet connection and browser besides their beds. I think most modern hospitals in The Netherlands provide this service, or will in the near future. So providing access is not the unique selling point for the idea of this challenge. It’s in my opinion: improving the hospital experience in a personal, connected way using available technologies.
Being a patient
The second consideration is that people who need to be in a hospital generally have a serious medical reason for this. I don’t think this is the time to sell someone a ten day management or art course. Being in a hospital is about gaining good health and leaving asap. Of course some individual patients suffer a condition that gets boring. It’s something hospitals can help prevent, but it’s not their primary job. This challenge is about providing a general solution to improve the experience of all involved party’s. The majority of patients need to focus on their medical condition, not fun, games and education.
Cost efficiency and easy implementation
The third consideration is that this idea must appeal to the hospital, since they are buying it. This means it should have a broad use, easy means of implementation, and doesn’t cost too much. I’ve addressed the characteristics of the general hospital population in the previous two considerations. The easy means of implementations lies in the scope of this challenge by creating an online application for existing technology. Cost efficiency can be reached by choosing an idea that will actually generate income in some way. This way the improved experience can pay for itself and does not conflict with medical budgets.
Hospital branding
Hospitals are competing and need to consider their corporate image and reputation. It would be great to offer some kind of white-label product or service. Hospitals can use this to improve and strengthen their own brand name.
Goal
After establishing the target group and some important considerations, I’ve redefined the goal of this challenge: Improving the general experience of a hospital visit for both patients and visitors in a cost efficient manner, using existing technologies, while positively strengthening the hospital’s image.
The idea
My idea focuses on digitizing existing types of communication between patients and their families, friends or colleagues. It’s very common to send cards, flowers and gifts to hospital patients. Usually hospital reception and staff make sure these get delivered to the correct rooms. This practice is not part of a hospital’s core business and demands time otherwise spend on medical care. Of course emotional health and support are important during the recovery of a patient, but it’s not vital in most cases.
By offering a digital messaging service through the hospital’s website (their main information hub) outsiders can send simple messages and e-cards to the patient they know. This gets delivered instantly to their bedside computer. It’s shows a notification and when clicked the message or e-card reveals itself. The patient is instantly happier :-). The messages arrive spread through the day. No medical staff is involved in the procedure.
The system has these components:
- A white label messaging/shop module that can be easily integrated within an existing website.
- A central server containing the actual application, database and payment solution for all attached white-label modules.
- A message/product delivery system using push technology (Exchange) and an identification number to pinpoint the recipients location (hospital, department, room, bed)
- Recipient software for the bedside computers with each their own unique ID nr.
Plus:
- Upselling: Create an attractive combination of free and paid services. (example: free text messages, low price static e-card and high price animated cards)
- Partnering: Invite hospital giftshops to sell their products online through this service and expand the product range.
- Let close family members inform acquaintances, distant family and colleagues through word-of-mouth and social media about this service.
- Let hospitals create and promote their own branded version of this online application so they can use it to benefit their own marketing strategies.
More
If you like this idea please contact me for further thoughts and discussions on the subject. This is just the basic concept. I’m could work on a complete business model and marketing strategy
+ More info?
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