Tea Twisterfor Pickwick
The Challenge: Invent a new, innovative way of making and / or drinking tea. Additional information: Pickwick is always working on new tea products. During this innovation process the following contrasts are relevant: • The ritual of making tea vs. the need for convenience;
• Warm drinks vs. cold drinks;
• Pure tea vs. variations in flavour and / or other ingredients.
Now it’s up to you as a Redesigner to come up with ideas on how we as Pickwick can introduce an exciting new way of making and drinking tea. In your Redesigns, you can vary within one or more of the contrasts mentioned above. You can focus on the technology, the tea making method, the product design, the packaging design or all of the above. Please take into account the Pickwick brand identity; natural and tastefull.
www.pickwick.nl
Will you design the next innovation in tea? Show us your ideas and earn 500 RDMs!
• Warm drinks vs. cold drinks;
• Pure tea vs. variations in flavour and / or other ingredients.
Now it’s up to you as a Redesigner to come up with ideas on how we as Pickwick can introduce an exciting new way of making and drinking tea. In your Redesigns, you can vary within one or more of the contrasts mentioned above. You can focus on the technology, the tea making method, the product design, the packaging design or all of the above. Please take into account the Pickwick brand identity; natural and tastefull.
www.pickwick.nl
Will you design the next innovation in tea? Show us your ideas and earn 500 RDMs!
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