Logo for wine website for www.wijdrinkenwijn.nl

This is what we are looking for

We are looking for a corporate design/logo for our wine website. We just started a wine website called "wijdrinkenwijn.nl" (we drink wine). Additional bonus for the winner will be a nice bottle of wine from our special collection :)

The strategy of our organization:
Vision: www.wijdrinkenwijn.nl brings people together and facilitates people to enjoy the beauty of life by offering them the opportunity to drink wine with a innovative product.
Mission: www.wijdrinkenwijn.nl helps customers to buy wine in an innovative way by offering unique wines tailored to customer’s preferences for every social interaction moment.
Goals: www.wijdrinkenwijn.nl sells more than 50.000 bottles in it’s first 2 years.

These are our Unique Selling Points:
- Help customers to purchase the correct wine
- Opportunity to enter information on the website, so we can help customers the most effective
- Feedback/recommendations to help customers to purchase the correct wine for that moment
- Extensive search capabilities (on multiple dimensions) on the website for search for the correct wine
- Unique wines
- Unique wines which are not for sale in normal Dutch supermarkets and grocery stores.
- Excellent price/quality ration due to the fact wines are purchased direcly from wine farmers. With excellent customer service
- Deliver wine on any moment a customer requests (delivery moment can be entered by a customer)
- Packaging includes information about the wine and helps customers to select more wine in the future

Our brands values include:
- Drinking wine
- Enjoying life
- Socially active
- Innovative product

Our brands values do not include:
- Too much emphasis on the product and the product characteristics. Instead we want to communicate the result of buying the product.
 

Our target audience is

Online wine buyers, especially with the following characteristics:
- Between 25-40 years old
- Dutch citizen
- Is a fan of wine and loves to enjoy life
- However, little time to buy wine in offline retail stores (supermarkets, special wine stores), since they are ambitious and have a lop level job (highly educated).
- Is socially active, which is expressed with drinking wine with friends
- Does not buy wine online yet (is not aware of the opportunity to buy wine online).
 

We like this (or we don't like this)

There are some competitors in the dutch online wine market we like:
http://94wines.com/
http://www.vindict.nl
http://www.grapy.nl/
http://www.grapedistrict.nl/
We like websites which tries to express the feeling of drinking wine together with some friends on a late nate summer afternoon. So socially active and a happy colourful atmosphere.

These are some competitors we do not like:
http://www.wijnvoordeel.nl/ - this website only give you information about wines and only emphasis on discount, we want to focus on the result wine is giving you: so the comfort of having wine ordering with internet and sharing special moment with your friends and family by drinking wine.