De ToekomstBedrijvenfor Syntens

The Challenge:

Create a new, teasing, marketing idea which can be added to the existing marketing campaign "De ToekomstBedrijven".

Syntens:

Syntens is a non-profit organisation helping companies innovate.

De ToekomstBedrijven:

The campaign “De ToekomstBedrijven” is an initiative of Syntens, in association with the Chamber of Commerce. Through this campaign, we want to involve SME (Small Medium Enterprise) companies in the existing innovation network, which leads to a better perspective for these companies.

Target and target group:

The new idea for this marketing campaign should be aimed at industrial companies in The Netherlands. Your idea must ensure that the target group will apply for an intake with an advisor at Syntens to discuss their plans for the future.

This means that we are looking for a marketing concept that describes how to get the attention of these companies. So what kind of message, where it is shown, the method to be used, the follow up, etc. You can make use of the existing communication resources already developed like:

- Stylesheet for De ToekomstBedrijven

- The Website www.toekomstbedrijven.nl

- The Phone number 088 444 0 005

- A monthly e-mail with a tip for entrepreneurs

- Market stand

- Postcard

An example: a direct mail campaign aimed at companies that have recently moved. For this you can use the database of the Chamber of Commerce who keeps a list of companies that have recently moved.

Do you think you’re able to come up with an idea that ensures that this campaign gets the attention of the target group?

Post your ideas and get the chance to earn 250 RDMs!

Read more