Green Cow packagingfor Cynaps Alamiya Sdn. Bhd.

This is what we are looking for:

Two new package designs for our Can Milk product line VLAIT, namely, our Evaporated Creamer and Sweetened Beverage Creamer (Condensed Milk).

We would like a new refreshed theme for all these can milk products which is currently very common in developing (tropical) countries, because of the long shelf life.

The most commonly usage of these products is as a creamer and sweetener for hot beverages such as coffee and tea. Our brand has been selling directly to consumers such as bartenders and waiters at restaurants and housewives who make tea for their guest. So in our product-label we want to place emphasis on the Consumers (persons) of our product.

Our brand name for this product series is called "VLAIT", which is an acronym for Our Milk where “V” means “our” and “LAIT” stands for “Milk”. So essentially it means “our choice of milk”. We will also simultaneously be running a campaign with the tagline; “I Like, U Like VLAIT”. We are currently planning to change our corporate identity to the color Green, including our Brand logo.

Our target audience consists of:

Mainly medium to low-income households, i.e. housewives, “the average Joe”, but also includes bartenders and waiters at restaurants,

We like this (or we don't like this)

Likes: Our logo, the shape and design cannot be changed. We would also like to place emphasis on the CONSUMERS of our product.

Dislikes: We would rather not put emphasis on the usage of our product.