Marketing campaign Tacho Analyse Systemfor IDEE Systems

The challenge:
How do we, Idee Systems, achieve a greater awareness of the product ITAS within the transport industry within a short time. And how can we effectively demonstrate that a potential customer is aided by the use of the IDEE Tacho Analysis System.
How can we appeal to our target group with a direct and outstanding business approach.

This is what we are looking for:
- Ideas on how to appeal to the transport and logistics managers, to convince them to use
ITAS Analysis.
- Clearly show that ITAS saves costs at little or no investment.
- A concept of a service or product that uses the data from the ITAS System in a
interesting fashion which presents that costs and the environment are
saved and road safety is promoted.

Idee Systems Idee Systems has been developing intelligent information features for more than 30 years that helps logistics in the Netherlands to save costs and environment. Context: Every day there are more than 100,000 trucks driving through the Netherlands to offer supplies everywhere. Efficiently and on time. Transport is the bloodstream of our society. "Without transport everything stands still". The Dutch "Randstad" (western part of The Netherlands) is one of the most urbanized regions of Europe. How can we keep busy, urban environments accessible? The mega trends call for innovative solutions. But the transport branch is currently faced with very tight budgets. Our product, ITAS: ITAS, the IDEE System Tacho Analysis shows that there is much to save. The analysis of the digital tachograph does not only give the operator a multitude of opportunities for cost optimization of the vehicle fleet, but also prolongs the life of expensive vehicles significantly, the residual value is increased and harmful emissions are decreased. Economically and environmentally conscious driving therefore go hand in hand with ITAS. ITAS provides insight into the use of vehicle and driver behavior including; Driving style analysis, Fuel Reduction, Accident Analysis, Injury Prevention, Fraud Analysis and Lower Maintenance costs. - Advantages: Low Cost (average cost € 67.00 per driver analysis) & Effective (Note: The ITAS product has a great potential, is unique in its kind and not complex) - Bottle Neck: There is a minimal business knowledge of the potential presence of the digital tachograph and the opportunity to save money through tachograph analysis. - More information about the benefits of ITAS read here Target audience: Transport companies using vehicles equipped with an analog or digital tachograph (weight above 3500 kg) = 70% of sales. Furthermore Truck Manufacturers, importers, dealers, Government, Insurance, Damage assessors, National Office for Road Traffic (RDW), National Police (Police Agency), Transport and Water Management Inspectorate (IVW), Education and Training, Good for the remaining 30% of sales.

Read more